The king is dead, long live the king! This exclamation came to mind when our MGH researchers read the sad news about the death of 111-year-old Dexter Kruger.
Mr Kruger was reputedly Australia’s oldest man but passed away at Roma in Queensland last week. (pictured)
Now we don’t want to sound too pedantic but once the oldest person of any nation dies, it is logical that they are no longer the oldest person.
Shouldn’t the story have been about the death of the person who was formerly the oldest in the nation? Or maybe a story about the new oldest person mourning the loss of their predecessor?
Older readers will recall the kerfuffle in 1997 when Queen Elizabeth was pilloried for not flying a flag at half-mast over Buckingham Palace when Princess Dian was killed in a car crash.
The then protocol was that only the personal standard of the monarch was flown over the palace and then. only when they were in residence.
At the time the Queen was far away at one of her other stately homes so the Buck House flagpole stood bare.
In an event, if she had been home and the standard was flying, it would not have been lowered because in theory the monarch never dies.
As soon as one draws their last breath, a new one is assumed to have taken over.
Same goes for a nation’s oldest person.
As soon as dear old Dexter passed on, his title immediately went to a new oldest person. Right?
There’s nothing like self-promotion and cross-promotion is there?
For years TV networks have known the benefits of doing “news” stories about the people or issues involved in another program they air and whose potential audience they wish to attract or build.
News Corp Australia mastheads have for years run advertisements for programs and personalities appearing on its related entity, Sky News.
They have often been full-page, half-page or quarter-page ads and can’t be missed.
Neither could they been mistaken for anything other than an ad, even if they may not generate any net revenue for the paper in which they are published.
But now News Corp has taken to sneaking in cross-promotions into any spare space it can find in its turdbloids.
Take for instance a recent edition of Toowoomba’s hard-copy newspaper The Chronicle which shoehorns into its own opinion page a thin promo for Sky News and the “expert opinions” of Andrew Bolt and Paul Murray. (pictured)
It’s clearly part of the push by Sky to snare more regional eyeballs and to ensure our country cousins have the same access to such “experts” as so few of us city folk enjoy.