In the wake of last night’s federal budget we’d like to whisper a quiet word in the ear of the father of our nation, great wartime leader, Prime Minister Scott Morrison.
When politicians are on the move, career-wise, they generally wheel out their family in media stories as a marketing exercise to soften their image among voters and supporters within their own party.
It usually happens at the time they are seeking preselection, re-endorsement, or after they are in office and wish to climb the greasy pole into cabinet, shadow cabinet, or even their party’s leadership.
As a marketing genius the PM must surely have noticed the number of appearances Treasurer Josh Frydenberg’s previous invisible wife and kids made in the lead-up to his budget speech.
We couldn’t help but notice that in a lot of the pictures accompanying the stories – just two of which appear above – the Treasurer is running. But for what?
Is there a connection between coverage and the vast amounts of cash big advertisers like Harvey Norman, Coles, and Woolworths, big-name alcohol barns, and betting agencies shovel at newspapers (News Corp Australia’s remaining rags to be precise) struggling to make ends meet in the digital age?
Take a look at the glowing story about the very, very positive environmental features of a new Woolies supermarket opening in Brisbane that appeared in today’s News Corp turdbloid The Courier-Mail.
What’s that on the opposite page?
Well we’ll be darned. How did that get there?
Still in Brisbane, a few years back the Brisbane City Council announced plans for a new Brisbane Metro – a multi-billion-dollar public transport project that will see multi-carriage rubber-wheeled vehicles running on dedicated routes linking the northern and southern suburbs of the city along an initial two routes.
At the time of the announcement Brisbane media outlets had plenty of fun and games baiting city officials by querying whether the Brisbane Metro was just a glorified bus route, given the vehicles it will use, while looking a hell of a lot like trams, will have electric motors driving rubber-tyred wheels. (pictured)
That little game appears to have come to an end with outlets like The Courier-Mail describing the project in recent stories as a new bus service.
But way down south in old Melbourne town the Andrews Government has picked up the idea and is proposing a Brisbane Metro-like service to serve south-eastern suburbs instead of opting for a more expensive heavy rail (that’s trains to you and me) or light rail (that’s trams).
But from the get-go they’d dubbed the project as a “trackless tram”.
Bingo! The Herald-Sun accepted the description without question in its coverage. (pictured) Or maybe they didn’t question it because they were given the yarn as an exclusive?
Regardless of the reasons, why didn’t anyone involved in the Brisbane Metro think of the “trackless tram” label? It certainly would have avoided the inane name-calling.