Headline says it all

media dinkus

The screaming front-page headline in today’s edition of New Corp Australia’s Daily Telegraph might well apply to the once mighty organ itself.

Just weeks ago Rupert Murdoch’s minions shut down the print editions of more than 100 of its newspapers across the nation because a lack of advertising support meant that cheaper online versions with far fewer production and distribution (and reporting) staff gave the company the best shot at survival in the highly competitive world of internet-based news where most consumers expect something for nothing.

But, we ask, how long can even the bigger metropolitan papers still being printed by News Corp survive?

Take today’s Tele. Check out the first 20 pages and you’ll find two paid ads — a full page for Woolworths supermarkets and a quarter-page ad for a clinic flogging denture implants (which we unkindly think might suggest that advertiser at least knows the demographics of hard-copy newspaper readers).

There are five other ads adorning the paper’s first 20 pages but all are for a News Corp-related entity such as Foxtel, Sky News, or its TV streaming service Binge. So no real revenue there.

Rupert has kept the loss-making national broadshit The Australian afloat for decades just to give him leverage in Canberra, but how long can his state-based metro papers last?

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Speaking of The Oz, has the national daily started using cutting-edge voice recognition software to handle reporters’ copy?

1onepowerCheck out the yarn in yesterday’s edition about former Queensland deputy premier Jackie Trad and her stand in support of voluntary assisted dying.

In it she asks whether the opposition LNP would put a Voluntary Assisted Dying Bill to parliament if it won office at the October election. But that’s not what appeared in print (pictured).

Yes we know we’re just being picky. After all, one and won do sound the same and as the young’uns say today: “Well, you know what I mean!”

But if we have stumbled upon a massive unreported story about high-tech reporting techniques we suggest that Oz reporters using it might start their dictation with: “Hold the homophone.”

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Who says paid advertising helps shape news stories?

Take a look at the glowingly positive stories in the recent Sunday Mail and yesterday’s Courier-Mail about Brisbane’s massive Cross-River Rail Project being developed by the Queensland’s state Labor Government.

What’s expected to be a week-long series of articles – maybe that should be weak, long? – began with a spread across two pages in the Sunday Mail and continued with a full page in Monday’s The Courier-Mail (pictured).1crrads

Neither was badged as an advertising feature or advertorial.

No, each was presented under the “Future SEQ” label and Sunday’s feature shared the page with a handful of real news stories.

Of course both yesterday’s and today’s features also shared the page with a paid quarter-page ad inserted by the government spruiking the project.

It’s all very strange given that the same Cross-River Rail project was given the same treatment of positive stories back by expensive taxpayer-funded ads just a few months ago.

1crossriverrailxxxBack in May both The Courier-Mail and News Corp’s Gold Coast Bulletin both published a similar week-long series of cross-river rail stories backed by government ads (pictured).

It all really makes us wonder how New Corp keeps a straight face when relentlessly attacking the ABC as a waste of taxpayers’ money.