News Corp takes its usual seat

If you doubt that News Corp Australia has its own chair at the table at the Liberal Party’s federal election campaign HQ, just take a look at yesterday’s Melbourne turdbloid, the Sunday Herald -Sun.

Its front-page lead by James Campbell on the PM’s plan to shut our national borders was repeated across other Murdoch Sundays around the country. The full story itself ran on page three.

But the Herald-Sun went overboard inside with a double-page spread inside about the father of the nation, great wartime leader, and now border protector complete with lovely photos of the PM looking strong – and popular – as well as decisive – and popular – and very non-Pentecostal – and popular.

The two-page spread included an item by Mr Campbell about the PM that was so glowing readers would be forgiven if they reached for their sunnies before attempting to digest it.

All that was missing was the Liberal Party authorisation at the bottom of each page required under our electoral laws for political ads.

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We have a small request to make of news organisations across Australia. Could you please cease using the term “celebrity”?

We admit the average age of members of the Media Glass House research staff is somewhat on the high side, especially among those old fogies working in pods 14 to 34 on the mezzanine level of floor six in The Bug building.

But even so, we like to think we keep up with most big issues in the world yet whenever we see a “celebrity” mentioned in a news story we invariably say to ourselves: “Who the fuck is that?”

Many of last weekend’s News Corp Australia’s Sunday papers around the nation provided a prime example with a story about “celebrities” supporting a new fundraising campaign to raise money for the Stroke Foundation to fund research. (pictured)

It’s a good cause deserving of strong support. But reading the list of “celebrities” involved we yet again thought WTFIT many times?  

It’s just our opinion of course, but we think “celebrity” is grossly overused and misused.

Just because someone has appeared briefly on one of the hundreds of reality TV shows screened in the past two decades doesn’t make them a celebrity.

Why not be more accurate and instead use terms like “tireless self-promoter”, “egotistical non-entity”, “professional influencer”, talentless wannabe” or even just plain and simple “wanker”?