….how will we remember it?
The Bug‘s Media Glass House keeps forgetting to tell its newspaper delivery guy to put a sizeable stone or similar weight on top of our weekly home-delivered Sun-Herald.
Luckily it’s been rather calm of late, considering a strong breeze would take it away, just another tragic victim of the ongoing coronavirus pandemic.
Take today’s country edition, barely likely to move the needle on a set of kitchen scales. A stiff breeze and it would have been lost to us forever despite being rolled up and plastic wrapped to give it some hope of survival.
The main book is a plague-reduced 36 page and with the sports liftout (eight pages) and the 12-page TV liftout “boast” the grand total of about six pages of advertising in them, and that’s counting other Nine Entertainment platforms that presumably pay their way to make things look less worse than they are.
To be fair, the 24 page Sunday Life magazine would give some comfort to Australia’s – if not the world’s – greatest ever Treasurer, Nine Entertainment’s chairman Peter Costello.
It’s always hard to say what’s paid for and what’s not in these spreads but there’s about five-and-a-half pages of clearly definable advertising although it’s probably much, much more if the fashion and beauty spreads and even the Anzac biscuit and golden syrup pudding recipe pages see some sizable shekels changing hands.
But what is clearly noticeable by their absence – apart from one page for Harvey Norman on the inside front of the magazine – are the plentiful pages in the main book for the HNs and Domaynes of this world we’ve come to expect of recent months.
And we’ve all known that time was coming. More and more, Australians will be spending less an less with that absolute charming dearheart of a man, Gerry Harvey and his ilk, and diverting their cash reserves built up during COVID-19 on the local pokies and pub food, and further abroad, on overpriced second-hand Jayco caravans or exorbitant car hire and accommodation charges that will quickly gobble up any saving on a 50 per cent discounted airfare to Broome et al.
Today’s Sun-Herald had no travel section at all and Saturday’s SMH travel guide is building slowly from a one-sided A5 sheet and faces much turbulence ahead with an international travel restart coughing and spluttering along with millions in India.
The fact is that Monday to Friday Heralds have for a long time appeared a labor of lost revenue and will resume their cotcase status when Harvey Norman and Domayne cut back to pre-COVID-19 levels and it would be a brave, former internationally renowned Treasurer who would dare to predict a rosy future of many, if any, of the seven Heralds published in any one week.
MGH suspects online-only Heralds may be with us long before Scott Morrison finishes his COVID-19 vaccine rollout.
We’d like to think that the News Corp Australia-linked Sky News has the best of intentions in producing a new special for its subscribers about two former prime ministers, Kevin Rudd and Malcolm Turnbull.
The ad running for the 2 May program says it will look at the “parallel lives” of the two ex-PMs. (pictured)
It’s to be hosted by Sky after-dark commentator and columnist for The Australian, Chris Kenny.
We’d like to think that Mr Kenny and others in the after-dark team watched on dispassionately as both Rudd and Turnbull advocated for a royal commission into the Murdoch media at their recent individual appearances before a Senate committee.
We’d like to think that they and the Sky head honchos watching on all said in unison: “Gee, it’s so interesting that these two guys are saying the same thing even though they are from different sides of politics. Wonder what else they have in common. Let’s put on a show about it!”
We’d like to think they added: “Of course just because they’re attacking us, as in the Murdoch media, we certainly won’t make it a hatchet job about them.”
We’d like to think all of that. But we suggest Rudd and Turnbull buy some heavy duty and possibly nuclear reactor-standard PPE before 2 May to protect themselves from the buckets of shit that are about to rain down on them.
Readers can count on The Guardian Australia to deliver news in a far less biased way than the Murdoch outfits. But can anyone at The Guardian count?
The news website is running a story about what is feared to be the gradual watering down of the gun laws implemented at a federal and state level following the Port Arthur massacre 25 years ago this year.
To illustrate the story The Guardian chose a snap of a plaque at Port Arthur which it captioned as “bearing the names of the 35 people killed in the 1996 massacre”.
Now call us obsessive but when we read a number like that we start counting.
Sure enough we counted 34 names. We recounted and found….. 34 names.
A bit of fossicking on the internet revealed that for some reason when the plaque was produced for the year 2000 anniversary of the shootings the name of Raymond Sharp was left off. The name of his brother Kevin who was also murdered was included.
So far we haven’t had time to find out why the omission was made and never corrected.