Home-spun or home spin?

Just a week ago our media analysis teams looked at the latest Saturday column by Vicki Campion run in some News Corp turdbloids across our wide brown land and its very pointed commentary about internal National Party leadership tensions.

There’s nothing unusual about a columnist venturing into that territory, except Ms Campion as you may recall is the partner of former deputy PM and Nationals’ leader Barnaby Joyce and works in the Parliament House office of rebel Nat, Queensland MP Llew O’Brien.

 Her column last week had a decidedly party political flavour, albeit internal National Party politicking.

Her effort yesterday (pictured) also has a distinctly party political flavour, but this time an openly anti-Labor one. It tears strips off opposition leader Anthony Albanese and provides numerous reasons for writing off his prospects of ever reaching The Lodge.

There’s nothing unusual about a News Corp columnist venturing into that territory, in fact it might be a tad difficult to find one who hasn’t.

A glance back at the columns Ms Campion has penned since they began being published in late July shows she has opined on issues such as how being a mum and working is a difficult balance, the evils of puppy farms, the need for industrial relations reform (read bashing unions) and cuts to cut red tape, and why the Federal Parliament should get out of Canberra and sit somewhere in “the bush” (we thought it was already doing that).

Most of her columns so far employ some home-spun wisdom to cloak a message about public policy that is sometime difficult to distinguish from National Party or Coalition thinking. That was certainly evident yesterday.

 Last week’s effort was accompanied by a write-off at the end (pictured) disclosing her political connections, but no such information was deemed necessary yesterday for the column bucketing Albo.

Perhaps that practice is now regarded as simply reporting fact or at least the accepted wisdom within News Corp and not opinion so a disclosure is redundant — that’s “redundant” just like all the newspapers, reporters, and jobs that were cut just before enough cash was found to pay for Ms Campion’s weekly pearls of wisdom.

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The race between the Greens and Labor in former Queensland deputy premier Jackie Trad’s seat of South Brisbane will be one to watch come election night on 31 October.

It’s been the subject of many media reports since Ms Trad stepped down from the Palasczuk Cabinet after being at the centre of a series of controversies.

We present here (at left) for our readers’ — sorry, that should be reader’s — pleasure the latest effort by News Corp’s daily turdbloid The Courier-Mail.

We are confident in saying that its headline is perfect — well, perfect that is for a gold try-too-hard award.

When we saw it in yesterday’s editon we were speechless — well, speechless that is except for saying: “Please stop with this shit.”

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We have remarked previously in our Media Glass House about the desperate tone that has crept into efforts at building subscriber numbers by News Corp Australia publications.

The latest effort we have noticed in the past few weeks in papers like The Courier-Mail is the regular appearance alongside actual news items of “stories” offering readers cut-price subscriptions (pictured).

It’s  a bit of a mystery to us, given that anyone who is able to read the items are behind the paywall, having already subscribed or else they wouldn’t be reading about a subscription offer that’s more than likely at a much lower rate than the one that they paid.

Of course the marketing people at News Corp know more than us about such things, but we can’t help think that perhaps this tactic might have the potential to backfire.

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Still, if the Courier doesn’t gain additional subscribers by burying subscription offers among news items, we’re pretty sure it will keep the ones it’s got by reminding them that they can check out anyone and everyone who’s died and had the event recorded in a notice on the paper’s tributes page.

Yet again, this item was buried — pardon the pun — among actual news stories.