Will it be Saint Scomo?

media dinkus

Australia may soon have its second home-grown saint in addition to Mary MacKillop if News Corp Australia has its way.

The Bug can smell a News Corp campaign brewing to have Pope Francis or his equivalent in the happy clapper community of churches designate the PM as Saint Scomo — although no doubt he is already being referred to that way by colleagues after “saving the life” of a Sydney woman who fell and broke her arm while he and his security detail were nearby.1scomoangel

If proof of such a deliberate campaign by Rupert Murdoch’s news outlets were needed, take a look at the subtly saintly image of the PM published in The Australian during the week (pictured).

Coincidence, or what?

That photo preceded today’s stories of the life-saving saintly intervention by Mr Morrison at Kurnell Beach in News Corp turdbloids in Sydney, Brisbane, and Melbourne (pictured).

1saintpagesThe story was front-page news in Sydney and Brisbane but not in Melbourne where the coronavirus death toll relegated it to a page 3 lead.

Still, quite impressive coverage for a person we are already being told by News Corp is the Father of Nation and a Great Wartime Leader.

The case for sainthood was no doubt strengthen by the words of the woman whose life the PM “saved” who described feeling the “beautiful aura” of Saint Scomo as his security personnel worked to calm her and assess and initially treat her injuries while seeking medical assistance for her.

Certainly News Corp could justify an ongoing campaign to canonise the PM on the only two grounds that matter theologically — trying to suppress rapidly falling circulations and keeping Labor out of office.

Why no where?

As everyone knows, the basic elements that should be covered in any news story are: who, what, when, where, why.

Maybe add in how the ABC or Labor or both are to blame if writing for a News Corp publication.

So why was the full “where” bit missing in the feelgood story that appeared in several News Corp papers yesterday about the miniature horse whose hooves were given a special treatment enabling him to live a relatively normal life rather than being put down? (pictured)

1ponysoleThe pic story appeared in the Daily Telegraph in Sydney and mentioned the tiny horse hailed from a place called Mount Vincent, which we discovered is west of Newcastle. Tele readers we believe could be expected to know the town was in their own state.

But the same story featured in Queensland papers run by News Corp in Cairns and Townsville which told readers only that the horse was from Mount Vincent, but didn’t mention it was in NSW.

Is it that important? We’d like to think so. After all the Mercury in Hobart managed to squeeze in “in NSW” after “Mount Vincent” so it’s not a big ask, is it?

Off the rails

Last week one of The Bug’s media analysis teams brought you an item about the Cross-River Rail advertising feature dressed up as news that was run during the week in Brisbane’s Courier-Mail morning turdbloid.

The multi-billion-dollar underground rail project is the signature infrastructure project of the Queensland Labor Party government and was spruiked in a second week-long series of articles that were accompanied by a quarter-page advert but badged with the “Cross-River Rail” label and not marked as “advertising feature” as we might have expected.

We do wonder exactly what labelling rules are being applied at the Courier after noticing that the page immediately before Saturday’s “Cross-River Rail” page was filled by a half-page of stories about Central Queensland University’s upcoming virtual open days and a half-page ad for the same virtual open days (pictured).

1doublesat250720

By our calculations two half-pages add up to a full page so we would have expected the entire page to be badged as an “advertising feature”.

But oddly the page was badged both as “news” and “sponsored content”.

Maybe at the Courier these days those two labels are interchangeable?