The peak body representing Australia’s egg industry is hopeful an intense and hastily developed publicity blitz will permanently lift sales for its members across the nation.
Egg Farmers Australia has enlisted the teenager who cracked a fresh egg on former One Nation Queensland Senator Fraser Anning to front the new campaign that will run in all states and territories over the next three weeks.
The 17-year-old Melbourne youth known as “Egg Boy” shot to national and world fame when vision uploaded to the internet of his attack on Senator Anning and the Senator’s physical response went viral.
CEO of Egg Farmers Australia, Albert Bumen, said the peak group had signed the teenager to a contract to appear as “Easter Egg Boy” in advertisements, personal appearances, and other promotions in coming weeks (main picture).
“Easter Egg Boy will be asking Australian consumers to buy fresh eggs as a natural and healthy alternative to traditional Easter eggs,” Mr Bumen said.
“For years we as an industry have sat back and seen all sorts of other ‘eggs’ be the focus of sales and marketing efforts before and during Easter.
“Consumers shell out millions of dollars on chocolate and marzipan eggs around this time every year.
“But as fresh egg producers we’ve never been able to crack that market.
“The massive recent publicity surrounding Egg Boy gives us the opening we’ve been waiting for.
“Eggs are now deeply etched in the public mind, thanks to Egg Boy’s actions in smashing one on Senator Anning’s head.
“While we don’t condone physical confrontations or political attacks, we’d be silly not to jump at the chance of capitalising on those recent events,” Mr Bumen said.
When contacted by The Bug at his Brisbane office, Senator Anning said he would not comment on Egg Boy or the industry’s exploitation of the egging incident for commercial purposes.
“All I will say is that I like eggs. Well, the whites anyway,” he said.