NSW poll tactics get down and personal


Polling day is still months away but the NSW state election campaign has suddenly turned nasty with NSW Labor accused of a personal attack on Liberal Premier Gladys Berejiklian.

Released only online at this stage, the attack ad (pictured above) has been described by political commentators as “amateurish and childish”. Even The Bug’s resident political guru Rufus Badinage opined: “Who knows what prompted them to do this?”

While not excusing the Labor effort, it appears to be in response to one of two ads (pictured below) recently launched by the NSW Liberals who were obviously keen to start the firing gun well out from the March 23 election, especially with the latest opinion polls putting Labor in front.

gladys knows what's best ADlet's get it done NSW.jpg

Dean of Politics in the Graham Richardson School of Retrospective Predictions at the Cronulla Online University, Professor Kosey Nunt, said the Labor Party’s response to the “Let’s get it Done” ad was clever enough. “Haven’t you done enough already?” was sound and sensible politicking.

“That Liberal ad deserved lambasting anyway. A party has been in power for eight years and the best slogan they can come up with is ‘Let’s get it done NSW’? I mean really?

“But the other ad…. pardon the pun but it is a bit on the nose.”

The NSW Labor Party’s administrative wing defended the “nose” jibe in their response to the Liberal campaign.

“Politics is a rough and tumble game,” NSW Labor state secretary John Upstart, 19,  a former intern at a Bunnings warehouse in Sydney’s west who joined the Shop Distributive and Allied Employees Association NSW Branch only last month, became its general secretary a few weeks later and who became the ALP’s NSW branch’s youngest-ever secretary only yesterday.

“Isn’t there an adage in our game that goes something like ‘all politics is personal’?

“But if too many people start picking on our nose ad, we’ve got others we’re working on (pictured below).”

going from baird to worse ad.jpg

Mr Upstart said he was enjoying his role as NSW State Labor secretary and a mainstream political career wasn’t even part of his current thinking: “I’ve got a steep learning curve ahead of me as a party administrator so there’s no chance I’ll be seeking preselection for a lower-house seat at the NSW state election,” he said.

“A safe Senate seat at the federal election in May would be fine.”