Nine Entertainment star and Collingwood AFL chair, Eddie McGuire, says he plans to establish a new organisation to address racism within the club and the AFL in general.
Mr McGuire’s initiative follows his disastrous news conference earlier this week in response to a special report into the club’s failure to adequately respond to systemic racism.
“I now know that I as president of Collingwood haven’t handled the club’s response to incidents of racist behaviour very well,” he admitted.
“I also now know that the language I used at this week’s news conference – saying it was a proud day for the club – could have been better.
“But I was seeking to use words that expressed my pride and what I believe is club members’ pride in the overall performance of Collingwood. which is pretty good on balance.
“There are things we should be proud of and that’s why I want to kick off a new group to focus on and promote that.”
Mr McGuire said he had asked his former AFL Footy Show co-star Sam Newman (pictured) to join him in spearheading the new group.
“I’ve asked Sam and few of the boys from the Footy Show to join me,” he said.
“I admit that part of my motivation is to show my critics that I am not out of touch or have a tin ear when it comes to vital social issues like racism.”
Mr McGuire said he hoped to have the new group up and running soon and had settled on calling it Proud Boys.