A small Brisbane-based firm operating in the highly competitive grocery home delivery market says it can save consumers “hundreds if not thousands of dollars a year” in huge price mark-ups on items from major supermarket chains.

Consumer awareness group Choice has exposed massively higher prices on some items delivered to a consumer’s door by app-based services such as Uber Eats, DoorDash, and Milkrun. (below)

Choice’s survey, based on a basket of more than a dozen commonly bought supermarket items, found consumers using a home-delivery service were charged more for some items by supermarkets such as Coles, Woolworths, and Aldi even before the delivery services added their fees of between $5 and $11.

Including the delivery fees, a home-delivered basket of the goods being compared could cost more than one-third more than if bought in store.

But CEO of the Brisbane delivery firm GOYFA, Mal Vernstar, said his business offered a far cheaper alternative to Uber Eats, DoorDash, and Milkrun.

“I can guarantee that anyone using GOYFA will always pay less,” Mr Vernstar said.

“The bigger services all use a fleet of bicycle or scooter riders who collect orders from supermarkets and then deliver them to a customer’s door often to meet a very short deadline.

“That’s a very costly business model and although we also use a fleet of riders we don’t face the same time pressures so we can always pass on those savings to our customers.”

Mr Vernstar said the key to GOYFA’s success was in its name – an anagram for Get Off Your Fat Arse.

“GOYFA riders (main picture) never waste a second riding to supermarkets and waiting to collect grocery orders before speeding to a customer’s door.

“Instead, as soon as one of our riders gets a message on their mobile phone, they ride as fast as they can to a customer’s home.

“Once the door opens our riders use a rather large and loud battery-operated megaphone which they point at the customer’s face and yell: ‘Get off your fat arse you fucking lazy bastard.’

“They then hand over local maps or address lists for nearby supermarkets which the client can use to walk or drive to grocery outlets, shop for themself, and bring their own groceries home.”

Mr Vernstar said GOYFA currently had a small but steadily growing client base based largely on referrals by riders currently working for Uber Eats, DoorDash, and Milkrun.

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