News that News Crap Australia’s much-plugged Hubbl streaming service thingy has tanked comes as no surprise to The Bug’s Media Glass House researchers.

The Guardian Australia has reported that Hubbl is now in “maintenance mode” after the failure of News Crap-related entity Foxtel to convince enough Aussie viewers to subscribe to it. (below)

Clearly viewers, like our own MGH teams, could never really work out what the fuck Hubbl did and why they needed to pay for it.

As The Guardian points out, Foxtel spent about $1 million on launch party as part of a $70 million Hubbl marketing effort using alleged comedy due [Note to subs: Can you insert their names. I know one does that Lego show. The other?????]

Our own MGH researchers regularly pointed out that News Crap outlets themselves were often employed to run blatant and often undeclared plugs for the Hubbl product and the very vague benefits it was claimed to deliver. (main picture)

Our MGH teams say there is a bright spot in the demise of Hubbl despite the massive free plugs in News Crap outlets.

As one researcher put it: “Hubbl’s commercial death has a genuine upside. It confirms, yet again,  no one is listening to News Crap.”

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You BUGgers out there couldn’t have known this – for the simple reason you couldn’t see us – but the tired, washed-up old hacks who compile this column have been visually distressed, some maybe even suicidal, since Thursday morning.

Some are sobbing right now, even if you can’t hear them.

And why? After a campaign lasting some years, the MGH crew really did believe the sub-editor at The Sydney Morning Herald had finally gotten our message that you can’t call page 3 of any edition the front-page or the cover-page. It’s a 100 per cent, rolled-gold, piece of illogical nonsense.

But then the tears and the obscenities flowed on Thursday morning when we spied these:

Yes. Two stories that flowed from page 3 of that morning’s edition were said to have come from the front page!

By the way, we were only joking earlier about thinking this long-running campaign had finally been won. The only reason the Wednesday night sub hasn’t fucked up royally this past month or so is quite simple: there hasn’t been a Hardly Normal four-page wraparound until this Thursday’s edition. We just bided our time. Deadset, if the paper hadn’t fucked up as expected, all of our MGH compilers would have gladly melted down all of their Walkley trophies and tossed the remnants out onto the street as scrap metal!

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