THE 2025 EKKA:

BRISBANE: Organisers of the annual Royal Queensland Show say they will be offering heavily discounted ticket prices in coming days to ensure families facing costs pressures can still have a day out at the Ekka. (main picture)

Spokesperson for the Royal National Agricultural and Industrial Association of Queensland, Sam Pellbag, said the cost of visiting the Ekka was now more affordable than ever, but ticketing plans for a  new “behind the scenes” attraction would make it even cheaper.

When asked to explain his claim about affordability when adult tickets cost just under $41 and standard children’s tickets were just under $27, Mr Pellbag referenced this week’s decision by the Reserve Bank of Australia to cut interest rates.

“Of course that rate cut makes the Ekka more affordable,” he said. “The average home buyer with a $750,000 mortgage will save $111 a month in repayments.

“That saving in one month alone would cover the cost of two adults and almost two kids to visit the Ekka which is easily the best-value event in the entire world for Brisbane families.”

When asked to explain his claim about the Ekka being the best-value show in the world for Brisbane families, Mr Pellbag produced a brochure published by the San Mateo County in California.

“There is a city of Brisbane in California situated on San Francisco Bay in San Mateo County,” he explained.

“If a family from Brisbane Australia wanted to attend the San Mateo County Fair it would cost them tens of thousands of dollars in air fares alone. So our Ekka is easily the best value for any Brisbane families in the world.

“But we are now planning to make the Ekka even more affordable with special heavily discounted admission prices for almost a full week from Monday 18 to Friday 22 August that include range of fun interactive family events.

“Families buying the new special tickets will be able to go behind the scenes at the Ekka and will be eligible for special giveaways to help them make the most of the new activities on offer,” he said.

Under questioning Mr Pellbag admitted that the new tickets would allow families to enter the showgrounds after the Ekka had finished for the year and the “interactive” events would consist entirely of helping to clean up the grounds including mucking out animal stalls.

“I perhaps should add that the special giveaways will be brooms and dustpans which at the end of the week will need to be given back,” he said.

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