Weekday editions of The Sydney Morning Herald look very much on life-support whenever that decent, caring, generous humanitarian Gerry Harvey decides not to advertise his Hardly Normal stores.

At left, above, is Tuesday’s Herald, a 40-page book with just over four pages of advertising, including a full page for STAN, which we’ll assume that associated streaming service paid for.

At right, above, is yesterday’s (Wednesday’s) edition that ran to 44 pages.

We’ve counted about six-and-a-half pages of advertising, including a page-and-a-half devoted to the second State of Origin clash, which we’ll assume someone outside Nine Entertainment Co. forked out for.

What we can also assume is that both these editions lost money – and a lot of it.

One of the bitter, washed-up hacks who compile this column can recognise a printed newspaper on life support – he ran his own into the ground – and he suggests the Herald management find some better advertising salespeople just in case that decent, caring, generous humanitarian Gerry Harvey continues to eschew mid-week editions of the SMH. Or stops advertising with it completely.

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Our Media Glass House teams note that the Murdoch media’s national broadshit The Netanyahu Gazette, oops… they mean The Australian, continues to accept and promote the Israel Government’s blatant spin on events in its war-torn neighbourhood.

Take for instance, they say, the front-page item today (below) about an underground car park at a hospital in the northern Israeli city of Haifa that’s been converted to treat patients while protecting them and medical staff against the impact of any Iranian missile attacks on the hospital itself.

“Call us cynical,” our MGH researchers say, “but we reckon the patients and staff are lucky they aren’t being treated in Gaza, otherwise they’d have been blasted to death or buried alive by now once the genocidal Netanyahu’s genocidal Israeli Defence Force detected such activity under a hospital there – or any activity at all – which the IDF unfailingly labels as Hamas-related. No mention of that in The Oz‘s yarn.”

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Speaking of the national broadshit, our MGH teams put the headline on its page one lead yesterday in the “try too hard” basket.

The story was all about our own PM missing out on his meeting with that orange baboon who somehow continues to run loose in the White House and evade capture by Washington Zoo staff and Albo’s consolation prize of having Sir Keir Starmer make cooing noises about the shonky AUKUS deal we seem to be stuck with at least for now.

But Starmer as a rock star? Really?

There probably isn’t a more unlikely person to be linked to the term than the sober-sided UK PM.

Our MGH researchers can’t even recall any pics of Sir Keir playing DJ as Albo has done several times.

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