Youse BUGgers out there have been warned before: if you’re fucking sick and tired of the long-running campaign that’s once again the subject of this post, spare a thought for us! We’d love to turn the page and move on from slamming certain lazy, incompetent sub-editors who throw together the SMH but we simply can’t!

A quick refresher. Below are Page No 1 (left) and Page No 3 of Thursday’s edition.

As is often (but not always) the case with a wraparound, the powers-that-be call the cover page (hint: because that’s what it is!) at left page one and the fake cover inside gets folioed as three!

The fun we’ve had now for what seems like years is that when some SMH subs plop down their lazy, incompetent arses for a shift, they can’t be fucking bothered to find out how the next morning’s edition is numbered.

Ready for it? Two stories from Thursday’s edition were carried over from PAGE THREE!

We reckon you’ll quickly spot the problems.

That’s right! One sub-editor clearly thought page three was page one – WRONG! WRONG! WRONG! – and another (well, we’re assuming it’s another) sub thought page three was the front page – WRONG! WRONG! WRONG!

In the centuries-old history of the printed newspaper, no page 3 had ever been called page one or the front (or cover) page. Well, not until the SMH changed all that.

The campaign continues. SOB!

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