NON-EXCELLENCE IN ADVERTISING:

Australia’s No1 family newszine The Bug has launched a new monthly award for the nation’s advertising industry and we’ve called it the What the Fuck Were They Thinking Award?! for outstanding non-excellence in product promotion.

And our judges have ruled a line early under the inaugural August competition because they think nothing over the next two weeks is going to come close to beating the current McDonald’s advertisements for its $6.95 McSmart Meal offer.

They’ve also done this because they suspect the short promotion for this meal offer has just about run its course – it’s four-part course of two baby burgers, a small fries and a small drink for that $6.95.

The ads, which inspired this new monthly Bug award when they began some months back, have a basic theme that is undeniably moronic – we have two very stupid people who have bought the meal package but much prefer to let them go cold (or warm in the small drink’s case) while they cut their own hair (at top) or spend an hour painting themselves into a corner (below) as they reseal their garage floor. The McSmart meal, presumably bought at least an hour earlier, remains unloved and uneaten on a little table that’s also been painted around on the other side of the garage. What a fucking moron!

We at The Bug just marvel at how McDonald’s executives didn’t knock this whole concept on the head the moment their advertising copy-writers pitched it.

“Don’t they like these McSmart meals? Or maybe they just weren’t hungry at the time they bought them?” we suspect they should have said.

“Didn’t these two morons understand that a McDonald’s meal can sometimes not hit the mark even when they are hot off the assembly line after kids put too much mayo on the burgers or smother them in lettuce to hide how little cheese has been used on each burger?

“Exactly how fucking dumb are these two people? And if they’re that fucking dumb, maybe they’re stupid in the first place in thinking this McSmart meal offer was good value to begin with!

“What have we got here anyway? A few cents worth of soft drink and ice and another few cents worth of potato and then two baby burgers? Maybe they really are as fucking dumb as you’ve made them out to be?”

Well, that’s what The Bug suspects McDonald’s execs should have said when faced with this mindless malarkey before showing those ad execs the door and demanding they come up with something creative and, far more importantly, anything that was sensible and logical that put a McDonald’s meal in a positive light if that’s at all possible.

The Bug’s certificate of non-excellence in product advertising is in the mail to McDonald’s to unproudly share with their current advertising agency.

Want to be alerted immediately a new blog hits Australia’s longest running and most offensive satire site? Simply click on the Follow sign or the link below to be emailed new yarns the moment they are uploaded! The very second we go far too far – and trust us we will – you can then quickly unfollow via the three dots!

Follow The Bug Online on WordPress.com