This special international edition of The Bug’s Media Glass House wants to pay special tribute to the London-based Daily Mail’s commendable if futile attempt to swing UK votes back to the Tory fold for their election held overnight.

As you can see by the exit poll (at top) released exactly as polling booths closed at 10pm in the UK – 7am Australian eastern time – their sales pitch to their tens of thousands of readers has gone largely – very largely – unnoticed. The exit polls are historically fairly accurate.

Let’s revisit their VOTE TORY editorial pitch (above) to voters before the booths opened across the UK.

Over the next 24 hours the British people must decide what kind of country they want to live in – and who is best placed to deliver it.

It is a straight choice between Rishi Sunak and Sir Keir Starmer. Voting for any other party is a sideshow – especially Reform UK which will be lucky to return more than a single MP.

Don’t be gulled into thinking your vote doesn’t count. The predicted Labour landslide is not assured.

As our eight-page tactical voting pullout shows, small shifts could yet change the result in more than 130 constituencies. If 130,000 people switched their votes in the right seats, Sir Keir would be denied a majority.

This is not a by-election, where voters can give the ruling party a bloody nose without any consequence. This is serious. It’s about who rules Britain. They must all use the power of their vote wisely. That means not only deciding who you want to be in charge, but also who you don’t.

It would appear the paper’s eight-page tactical voting pullout didn’t work a treat in trying to sway its shrinking readership base. They weren’t gulled into doing anything this simpering right-wing news rag wanted of them.

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