Last Wednesday in a speech at the National Press Club and in numerous interviews before his address, News Crap Australia’s CEO Michael Miller was at pains to stress that his organisation is not obsessed with attacking our national broadcaster, the ABC.

He went out of his way to assure all Australians that in no way was the local Murdoch media dedicated to gratuitously denigrating the public broadcaster in an effort to destroy it and help further the commercial interests of the company he heads.

No way, was the clear message from Miller.

Our Media Glass House researchers knew all along that it was asking a lot, too much in fact, for far right-wing Murdoch arselicker Gerard Henderson to stay on the same script for at least a few days.

They knew that if they checked his weekly online Media Watch Dog column in the national broadshit The Australian that they would find a mention – derogatory of course – about the ABC.

Indeed, Gerard’s latest offering – published just days after Mr Miller’s solemn vow – alerted readers to what was coming by attacking the ABC in its headline. (below)

For anyone needing assistance to sleep and who ploughed through the entire column they would have counted 93 mentions of the ABC all up. Again, derogatory of course.

Our MGH teams have said it before and they’ll say it again: Please Gerard, get a life.

***

Our MGH teams know that it is often difficult, nay impossible, to feel sorry for federal opposition leader Peter Dutton. But last Saturday they did. Almost.

The Liberal Party’s advertising and PR agency, otherwise known as News Crap Australia, gave the nation’s alternative prime minister a big leg up as the months count down to the next federal election by running an almost double-page spread with a very obvious slant in his favour in most metro turdbloids around the nation.

The story was based on softball questions put to Mr Dutton by one of the ad agency’s Liberal Party account managers, James Campbell.

Part of the reason behind the story was obviously to help burnish Mr Dutton’s economic credentials.

“I would be the most qualified opposition leader if economic experience was a prerequisite,” Mr Dutton offered unchallenged on his own behalf.

He cited his service on a string of parliamentary committees with economic overtones, and mentioned in passing his ability to turn a quid – having bought a house at age 20 and having made a motza in business (the type of which he didn’t specify) by the age of 26.

The headline of the story that ran in the Brisbane turdbloid The Courier-Mail got right to the point……

Yes, he’s more than a thug ex-copper. He knows how to make money and then use that money to make more of it, plus he can run the economy. Thanks James Campbell for helping write that advertisement.

But The Courier-Mail seemed to undo all that good work with a front page lead pointing to the inside yarn…..

We’re pretty sure it’s not the line the Dutton office was expecting to see. It basically translated as: “Let me tell you losers, the cost-of-living crisis means nothing to me. I’m loaded! Suckers!”

***

Other Murdoch turdbloids had their own take on the headlines used on the Dutton puff piece. The Advertiser in Adelaide and The Saturday Telegraph in Sydney both went with the same line that our MGH teams considered to be only slightly less unhelpful than the Courier’s front page………

In Melbourne the Herald-Sun – for reasons best known to itself – gave the yarn a Trumpian spin despite the fact Dutton and his team are no doubt trying very hard not to be painted as a Down Under version of the narcissistic orange racist thug with no real hair……

With friends like News Crap Australia, does Mr Dutton need enemies? Well, he’s got them anyway.

***

The pretext for the Dutton interview was to mark his two years as opposition leader.

Now, our MGH researchers willingly stand to be corrected, but they are not certain that such a courtesy has been extended to previous opposition leaders.

In particular, they can’t recall if Anthony Albanese or Bill Shorten were given a massive piece of editorial real estate when they each reached that milestone.

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