Senior editorial staff at The Bug were intrigued when our Media Glass House researchers advised that a quick glance at metro turdbloid newspapers this week had revealed good news and bad news.

We were more intrigued, plus slightly confused, when they added that they had also detected good News and bad News.

The bad news was that News Crap Australia is still using its many outlets such as its metro         turdbloids to publish advertisements for its commercial consumer offerings by its own related corporate entities while pretending that the free plugs were real news.

The latest use of News Crap Australia’s supposed “news” papers has been a deluge of stories, advertisements essentially, for a new subscription service called Hubbl which apparently is a must-have for anyone who uses online streaming services.

What the Foxtel-backed Hubbl actually does and why it’s a must-have we’re not sure. But suffice to say that Hubbl is designed to put more money in the pockets of Rupert Murdoch and his family, so yes, it must be a must-have.

Which is why its launch and the engagement of two alleged comedians to promote it was, in the eyes of News Crap Australia, vital and essential news.

The stories shown in the main image above are just some of those plugging Hubbl that sparked the interest of our MGH teams.

But some turdbloids thought it was really big news.

The Herald Sun in Melbourne ran a story on Hubbl in its inside “news” pages but made sure readers were well aware of it by including a pointer on page one.

The Daily Telegraph in Sydney thought Hubbl was so important that it ran two items about it on most of its page 3 – traditionally the second-most premium news page after the front page. (below)

The Murdoch-owned national broadshit The Australian clearly had the same thought and featured Hubbl smack bang in the middle of its page three. (below)

Our MGH teams concluded that News Crap Australia is now presenting itself in a manner akin to Dr Jekyll and Mr Hyde.

The continued use of editorial space meant for real news was quite rightly described as bad news by our MGH researchers who went further and declared such tactics to be the actions of “bad News Corp Australia”.

But, they added, there was some good news delivered by “good News Corp Australia”.

It seems that “good News Australia” is now including information in its free advertisement for its own corporate products to advise readers of the corporate connections involved.

But, they add, after years of refusing to declare such connections, “good” News Crap Australia shouldn’t be applauded for now meeting that very, very basic standard.