Big Clive’s big mistake

Our Media Glass House researchers have found it amusing that Queensland businessperson Clive Palmer has seen fit to take out full-page advertisements in the Murdoch media’s turdbloid newspapers (below) to claim credit for the defeat of last Saturday’s referendum on a voice by First Nations’ people to the federal parliament.

Given his party’s past performance at recent federal elections – failing to elect all but one obscure Senator after spending allegedly $100 million alone at the 2022 poll and largely in News Crap Australia outlets – our MGH teams think the only person who should be issuing a “thank-you” is the Murdoch media itself. (main picture)

As far as our MGH researchers are concerned, Mr Palmer’s political success rate remains in indirect proportion to his ad spend.

Which means Murdoch and Co. should be extremely grateful for the cash he’s thrown their way, despite the fact that Mr Palmer’s “lived experience”, to coin a popular term, is that clearly running stacks of ads in Rupert’s rags is actually a gross waste of time and money and in short, a big mistake.

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In light of the paltry returns Clive Palmer enjoys, or doesn’t enjoy to be precise, on his News Crap Australia advertising investment, perhaps he should ask someone at the Liberal National Party HQ in Brisbane how they manage to continue being the recipient of regular full-page ads in the city’s daily turdbloids, The Courier-Mail and The Sunday Mail.

Today’s edition of the Sunday turdbloid again publishes a front-page ad for the LNP backed up with a two-page spread inside. (below)

Our MGH teams say they are right to label the coverage as advertising because it consists entirely of puffery about LNP state leader David Crisafulli and breathlessly tells readers that he has released a bold housing policy to help young people into home ownership.

Unfortunately details of the policy, announced in a big page-one headline, are nowhere to be found in the story.

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It’s obvious to all that News Crap Australia’s national broadshit The Australian is the nation’s No.1 cheer squad for the government of Israel in its current war against Hamas.

Our MGH researchers are correctly taking no sides when they are called upon to analyse coverage of the latest instalment of Middle East warfare.

They, like many other Australians (but not The Australian), condemn any side that causes the deaths of innocent Palestinians or Israelis, especially children.

Tensions are growing in the Australian community (but again, not in The Australian community) about the death toll of innocent Palestinians.

Our MGH teams noted that yesterday’s big protest marches in several capital cities that illustrate that very point received extensive online coverage by the likes of the ABC and The Guardian Australia. Even the individual websites of News Crap Australia papers such as The Courier-Mail in Brisbane, and The Sunday Telegraph in Sydney where big marches happened, ran lengthy stand-alone stories.

But over at The Oz online there was barely a mention of the events, just a small 130-word, seven-sentence story in the midst of its rolling coverage of the war. (below)

Just saying.

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To end this edition of our MGH our researchers point out that there has been a dramatic shift in how the media covers stories of alleged sexual assault and the outcomes of related court cases.

The issue has been rightly elevated in terms of how seriously such intolerable behaviour is covered.

Which makes our MGH teams wonder why the Murdoch turdbloid The Daily Telegraph used such a flippant headline on a story about the court case of former “first bloke” Tim Matheson who last week pleaded guilty to sexual assault. (below)

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