What can be read into last Sunday’s 70th birthday edition of the Sun-Herald?
Well, we know what was there to read: a main book of 40 pages; 48 if you add the ad-free eight-page 70th anniversary wraparound.
And a total of 72 other tabloid …. sorry! quality compact! – pages taken up by Hardly Normal, the usual S (entertainment/tv guide), Traveller (with a four-page ad wrap around) and a 24-page Sunday Life magazine.
And what was the immediate reaction of the bitter, washed-up old hacks who compile this column: boy, the ad reps at the Sun-Herald really pulled out all stops to make this edition one worth remembering!
Sarcastic cunts as well as being old and bitter and washed up; aren’t they?
So, how did this proud-as-punch special 70th birthday edition fare compared with the previous Sunday’s edition on October 1?
That edition had a 56-page main book, and a further 72 tab … sorry! Quality compact! – pages. A total of 128 pages! Last Sunday’s you-beaut, look at us!, special birthday bargain buy at your local newsagents was a total of 120 pages!
So, give that ad-free eight-page wraparound from last Sunday, the business-savy-free brains here at the Media Glass House have deduced that last Sunday’s paper made even less money than the week before.
So, now we come to the bitter bit. Across town, how did the Sunday Telegraph pumped out by the Dirty Digger’s Newscorpse fare, with an edition with no real celebratory purpose?
Its main book was 128 pages – more than three times the size of the anniversary Herald if you exclude that ad-free eight-page self-congratulatory wraparound – with a further 112 pages devoted to five inserts/magazines. Yep, 240 pages in total! Double the entire, special, anniversary Sun-Herald last weekend.
Over the years, we at the Media Glass House, while we might hate Rupert Murdoch’s guts with an almost pathological zeal, grudgingly accept the cunt sure as hell knows how to pick good ad reps and knows how to put out far more profitable papers with much larger circulations that the Heralds, regardless of who has owned them over the years.
And all this is done by producing a product lapped up by working-class people in Labor-held electorates, despite the fact Murdoch hates their guts, as clearly evidenced by the shocking anti-worker, anti-Labor Party stance of both the Sunday and Daily Telegraphs.
It’s never made any sense but there you are!
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