Roy Morgan Research recently released its latest findings from a regular survey it conducts to assess Australia’s most trusted and most distrusted corporate brands.

Our Media Glass House teams noted that News Corporation Australia and Harvey Norman had moved in tandem between the latest survey and the previous one.

In the December quarter 2022 results News Corp Australia was the nation’s fifth most distrusted brand and Harvey Norman was right behind in sixth place. (below)

Both had dropped one place since the previous September quarter survey.

Coincidence? Our MGH researchers think maybe not.

They are not experts in opinion polling, but they do note that Harvey Norman’s massive ad spend in News Corp Australia outlets means there is a very close association in people’s minds between the two.

Could it be that Gerry Harvey’s retail chain and Rupert Murdoch’s outlets (main picture) are locked in a death spiral, with one’s poor reputation affecting, or even infecting, the other and ultimately guaranteeing the demise of both?

Our MGH teams suggest more and detailed research is needed to prove their theory, although one did break ranks somewhat to say: “Here’s hoping!”

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We never like to be too picky when it comes to typos in mainstream media outlets.

But the latest news of even more job cuts at News Crap Australia leads us to give a couple of blunders a run around the paddock in our MGH.

The item below recently appeared in the Melbourne turdbloid the Herald Sun and included a line informing readers that “ABC managing director David Anderson…. has written wrote to Liberal senator Sarah Henderson….” about the corporation’s coverage of an Alice Spring public meeting on local lawlessness.

Our MGH teams point out another item, this time from the Brisbane turdbloid The Courier-Mail about a big public transport project which contained a photo in which it identified the Brisbane City Council’s “rransport committee chairman”.

Now, as we said earlier, we don’t always run such petty mistakes.

But does anyone, especially the decision-makers at News Crap Australia, expect us to see fewer of them as more editorial jobs go?

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Despite that previous item, our MGH researchers are not always focussed only on the mistakes of others.

Sometimes they identify the good work of those working in the mainstream media.

Below is one such item they drew to our attention – the front page of a recent edition of the UK Metro newspaper canvassing both the resignation of Nicola Sturgeon as Scotland’s First Minister and a decision by UK Labour against allowing former lefty leader but now expelled member Jeremy Corbyn from  running under the party banner at the next election.