BUSINESS:

The bad news about the financial struggles facing on-demand home-delivery start-up Milkrun may be good news for a Brisbane-based rival GOYFA.

Milkrun is reportedly seeking a cashed-up buyer after several failed capital raisings and a decision to scale back its initial promise of delivering customer orders within 10 minutes. (below)

The highly competitive on-demand delivery market has already seen the demise of operators such as Send, Voly, and Quicko who promised fast service using bicycle couriers.

Uber Eats and Menulog continue to operate in the food delivery segment but Deliveroo quit the Australian market late last year.

Despite the challenging market conditions Brisbane-based firm GOYFA, established late last year, remains optimistic as it prepares to launch operations.

Its owner and CEO, Mal Vernstar, said while other firms had struggled or failed, GOYFA would operate on a more profitable business model.

“All of them use a fleet of bike riders who are despatched to pick up and deliver orders to customers’ doors within a promised deadline,” Mr Vernstar said.

“That’s a very labour-intensive, cost-intensive, and time-sensitive way to operate.

“By contrast GOYFA’s entirely different approach means we can give potential clients and potential investors a guarantee that our riders will be at a customer’s door almost immediately, in fact just minutes after they call us and tell us what they need for their local shop or eatery.

“The key to our inevitable success is in the GOYFA name which is an anagram for Get Off Your Fat Arse.

“Our riders won’t be wasting time hanging around waiting for food to be cooked or cooling their heels while a grocery order is being filled.

“Instead, our riders’ backpacks (main picture) will be full of local maps, address lists for supermarkets and shops, as well as take-away menus of local eateries.

“A customer simply rings GOYFA and orders a particular meal from their favourite local eatery, or groceries from a local shop, and our riders race to their door, hand over a map or menu and tell them to get off their fat arse and waddle or drive down to the shops themselves and pick up their own fucking order.

“We see a big and growing opening in the market and we’re ready to fill it,” Mr Vernstar said.