MARKETING:

One of Australia’s leading journalists is to be honoured by having dozens of resource recovery centre retail shops around Queensland named after him.

The proud recipient of this unprecedented honour is Sky News Australia’s Queensland editor and The Courier-Mail’s regular politics columnist Peter Gleeson.

Dozens of these shops operate throughout the state at what used to be called tips or dumps, offering bargain hunters near-new items at ridiculously low prices. They include the four run by the Brisbane City Council at Chandler, Ferny Grove, Nudgee and Willawong.

“At each of these recovery centres, the shops attached to them have been known up to now as material recycling centres but we’ve always thought that a rather clumsy and overlong way of describing what their role is and what they offer,” the manager at the Nudgee centre told The Bug as he showed off the new messaging at the main gates (at top).

“We thought maybe just calling them MRCs would work but then someone during a statewide hookup we had the other day of centres throughout the state suggested the simple moniker, “Peter Gleeson’s”!

“It’s brilliant, isn’t it? What cut-through! And it’s the simplest way to get the message across that there are absolute bargains to be had at these outlets.

“You want something that someone else has used just the once and discarded, then pop into Peter Gleeson’s. Depending on what it is, you may not have to pay anything at all! And you can simply take it with you and use it straight away! You don’t have to change a single thing!

“Save yourself all the hassles and trouble and time it takes to create your own material; just pop into a Peter Gleeson’s and grab what you want.”

Peter Gleeson is pictured below doing what he does best (LNP image).